When looking for domain names, are 3-word names a viable option? They certainly are more common than 1-word or 2-word domains, but they frequently fall short in comparison.
One issue comes down to simple math. The 2-word domains can only be combined in two different ways. WordA+WordB or WordB+WordA. However with 3-word domains you have the words can be combined in six differenet ways: A+B+C, A+C+B, B+A+C, B+C+A, C+B+A of C+A+B. Add the potential for plural words in the mix and the picture gets worse. While not all combinations will make sense, the sheer number of word combination dilutes the value of 3-word domains. So if you invest in marketing a 3-word domain, your competition could get other combinations of the words and gain benefit from your marketing efforts.
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