Are you giving enough attention to the importance of a good domain name?
You may be one of those people who thinks it’s not worth spending money for a decent name. If so, stop and think about it first. Before you decide to save money by getting a low quality domain name, consider the value of getting a good domain name. A good domain name will distinguish your business, build your brand and will be central to much of your marketing.
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Whether you’re setting up a new business, a new product or a blog, the name you choose will have a major impact on the future of your branding and marketing efforts. It amazes me that people will spend large sums of money for advertising, branding initiatives and design, but then undermine those efforts with a domain name that is not aligned with their strategic goals.
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