Local.com is acquiring the company OCTANE360, a startup which provides domain-based local advertising services. The tech startup helps with the marketing efforts of local businesses and web domain owners. They provide tools that make it easy to find content and create sites for local businesses.
The deal includes $5 million in cash and stock and an additional $5.9 in two years if performance targets are met. It seems like a good fit, because Local.com provides local based web directory and geo-location to help connect customers with local businesses.
This is one sign of the rising tide of local content and can be seen as a reason to consider the opportunities in local domain names and local web sites.
Read more at Los Angeles Times at: http://www.latimes.com/business/la-fi-local-dotcom-20100702,0,432229.story
